PicButler app icon: a camera lens wearing a red bow tie

Free up space.
Keep what matters.

Your personal photo butler goes through your camera roll with you, month by month, clears the clutter, and keeps the photos you love as albums.

Download PicButler on the App Store

Rated 4.9 out of 5 on the App Store

Try a whole month free. No ads. $29.99 a year with a 3-day free trial, or $6.99 a month.

What is PicButler?

PicButler is your personal photo butler for iPhone. It frees up storage by going through your camera roll with you, month by month: it clears the clutter, helps you keep only the photos you love from every trip and event, and saves them as albums in Apple Photos. Everything stays on your phone.

How it works

  1. It finds your moments

    PicButler goes through your library month by month and spots your trips, nights out and holidays. Each one becomes a chapter you can finish in a few minutes. Prefer to start with this week? You can.

  2. It clears the duplicates first

    Exact copies and near-identical shots are grouped together. PicButler keeps the best one in each group and tells you why it won. Prefer a different photo? Tap to keep it instead.

  3. You swipe through the rest

    Swipe to keep or let go of each remaining photo. Pick your favorites and PicButler gets them ready to share on Instagram.

  4. Your album lands in Apple Photos

    The photos you keep are saved as an album in the Photos app, named after the moment, so it syncs to your other devices with iCloud Photos. Everything you let go of goes to Recently Deleted for 30 days.

Rediscover, every day

Every day, Rediscover deals you ten photos of one theme from across your years. Keep the ones you love and they go to that theme's album in Apple Photos. Free for everyone.

A cleanup tab for your storage

When you just need space back, the Cleanup tab shows what is taking it, all in one place.

Similar and duplicate photos

Grouped with a winner picked for you. Free to see; clearing them is Pro.

Large videos

The videos taking up the most space, biggest first.

Live Photos

Convert the ones you don't need moving to save space.

Old screenshots

The ones you forgot about. Free to clear.

Your photos stay on your iPhone

Pricing

Free: curate a whole month of your choice, clear your old screenshots, and use Rediscover every day.

Monthly
$6.99
per month
No free trial

Cancel anytime from the App Store. No weekly subscriptions, no fake discounts.

What people say on the App Store

"My phone had +6,000 photos and was constantly running out of storage. This app found duplicates I didn't even know I had and it was actually accurate. Intuitive and fast"

Alef Plantard, "Cleaned 4GB in 5 minutes", 5 stars, United States, April 2026

"overall very easy deletion"

Sophie keim, "best app!!", 5 stars, United States, July 2026

Who makes PicButler

PicButler is made by Chris, an independent developer, and published by Herenow Software LLC. It launched on the App Store in March 2026.

It started as a duplicate photo cleaner. Cleaning turned out to be only half the job: what people want is to find their best moments again and keep them. So PicButler now works through your library one moment at a time, and the space you get back is the side effect.

Questions or feedback: herenow.software@gmail.com.

Frequently asked questions

Is PicButler free?

You can curate one whole month of your choice for free, clear your old screenshots, and use Rediscover every day. The rest of your library needs PicButler Pro: $6.99 a month, or $29.99 a year with a 3-day free trial. You can cancel anytime from the App Store.

Does PicButler upload my photos?

No. PicButler analyzes your photos on your iPhone and they never leave it. It asks only for access to your photo library, plus notifications if you want them.

How is PicButler different from the Duplicates album in Apple Photos?

Apple's Duplicates collection merges copies of the same photo. PicButler also groups photos that are similar but not identical, like several takes of the same pose, picks the best one by sharpness, lighting and resolution, and tells you why it won. Read the full comparison.

Does PicButler use AI?

It uses Apple's on-device image analysis to group similar photos and to score sharpness, lighting and faces. It never generates or retouches your photos, it shows why it picked each one, and you always make the final call.

What happens to the photos I delete?

They go to the Recently Deleted album in Apple Photos, where you can recover them for 30 days. PicButler never deletes anything without your confirmation.

Which iPhones does PicButler work on?

Any iPhone running iOS 17 or later.

Guides

How to free up iPhone storage from photos and videos See what is taking the space, clear it biggest first, and keep it from filling up again. How to find duplicate and similar photos on iPhone What Apple's Duplicates album catches, what it misses, and how to clear the rest.